I may be a year late, but I finally read Magnetic Sponsoring. I actually felt more Alpha-like because I knew and understood most of the concepts Mike Dillard was teaching. He introduced some of them to me through free content (that I honor and study), but kept a few goodies quiet for the sake of his book.
People hate being sold. Yes, you know that. But people LOVE to buy! If you know that, great...keep reading.
There isn't a way to become successful without a system, so I waited and waited until the right system was revealed to me. I study all the "big guys" in efforts to mirror their marketing system. If your not doing so too, you need to start......Mike Dillard is one of many "big guys". Each time I studied them, I would notice something new within their system. Whether it be the capture page, their character (by which I mean through communication with the audience) or what they actually were talking about.....I learn something new every time I pay attention.
What I didn't notice until I read Magnetic Sponsoring, is that the system I was studying so hard had nothing to do with Mike being a "big guy". In fact, I learned the REAL system months ago and never knew how important it was until reading M.S. The main purpose of business is to make money, but the methods of doing that is not to sell. Genius.
Your system does the selling while you sell your system.
You,Inc is the most important brand when it comes to a new and fresh prospect. Whatever your opportunity is, your system must be related to it somehow. If you sell birdhouses.....first you could educate your prospect about bird food. You should always be a step ahead of your prospect and their needs. Teach them. Educate them. Give them something of value. This builds the relationship between you and them, without them even knowing what it is you do. They only know you helped them!
Even though this goes for online as well as offline marketing, the Internet has taken over traditional marketing and without a system.....your "home" based business won't survive. You can't just send people straight to the website of your product/opportunity. They've seen a million products! They've heard about a million opportunities! When they are approached like this.....they say No and won't budge.
Below is the system I learned, that you can copy if you please.
Site A is linked to Site B. Site B links to Site C.
Site C never links back to Site A or B, because Site C is your product or opportunity.
Make them feel comfortable, make them feel cared for. That's how you develop relationships. You don't know what that person is capable of until you establish rapport with them. Give without want. You don't have to be rewarded by them. Your success will be rewarded by you on your own time. Once they are inside of your system, walk with them through the system. Be patient with them, for everyone is not as adaptive as others. Make sure they have a good understanding about what they've learned so far (the system). Then......if YOU think they are a leader (such as yourself).....invite them to join your business. They already are interested in what your doing, because their in your system.
Some may say Yes. More will say No.
That does not matter because there is an infinite amount of leads. There is an infinite amount of money to be made. The people that say No are saving room for the people (leaders) who will say yes. The ones who say yes, are the ones who were sold by the system, like the system and can see the system making them successful.
Your system does the selling while you sell your system.
Your Belief. Your Future.
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